Jane Stricklen collection of Russian packaging, 1964-1965

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Summary

Creator:
Stricklen, Jane, 1927-
Abstract:
Jane Stricklen (1927-) was an advertising executive and commercial artist based in Baltimore, Maryland, who served as Art Director for the VanSant Dugdale agency during the 1960s. The collection includes Soviet-era packaging, brochures, artifacts and memorabilia, along with materials and press coverage from the exhibition of these items curated by Stricklen at VanSant Dugdale. Materials include cigarette packages from Laika, Bogatyri, Pamir, Olen, Kazbek, and Drug brands; boxes and wrapping from Layla perfume and Detskii mir children's retailer (a subsidiary of AFK Sistema) Department Store; product brochures for the Berezka gift shop chain; and food and beverage brands, including Borjomi, Badamli, Mirgorodskaia, Sovetskoe shampanskoe, Zhigulevskoe, Moskovskoe, Donskoe, Krupskaya chocolates, and Chess. There are also materials relating to entertainment as well as literature for Rostsel'mash machinery; and travel materials from Intourist and Aeroflot. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in English, French, and Russian.
Collection ID:
RL.13035

Background

Scope and content:

Jane Stricklen (1927-) was an advertising executive and commercial artist based in Baltimore, who served as Art Director for the VanSant Dugdale agency during the 1960s. The collection includes Soviet-era packaging, brochures, artifacts and memorabilia, along with materials and press coverage from the exhibition of these items curated by Stricklen at VanSant Dugdale. Materials include cigarette packages from Laika (Лайка), Bogatyri (Богатыри), Pamir (Памир) , Olen (Олен), Kazbek (Казбек), and Drug (Друг) brands; boxes and wrapping from Layla (Лейла) perfume and Detskii mir (Детский мир) children's retailer (subsidiary of AFK Sistema); product brochures for the Beryozka (Берёзка / Berezka) gift shop chain; food and beverage brands include Borjomi (Боржоми), Badamli (Бадамлы / Badamly), Mirgorodskaia (Миргородская), Sovetskoe shampanskoe (Советское шампанское), Zhigulevskoe (Жигулёвское), Moskovskoe (Московское), Donskoye (Донское), Krupskaya chocolates (Кондитерская фабрика имени Крупской / Konditerskaia fabrika imeni Krupskoi), and Chess. There are also materials relating to entertainment as well as literature for Rostselmash (Ростсельмаш / Rostsel'mash) machinery; and travel materials from Intourist (Интурист / Inturist) and Aeroflot (Аэрофлот).

Biographical / historical:

Jane Stricklen (1927-) was an advertising executive and commercial artist based in Baltimore, who served as Art Director for the VanSant Dugdale agency during the 1960s.

Jane Stricklen participated in a government-sponsored tour of the Soviet Union in 1964 during her tenure as Art Director for Baltimore advertising agency, VanSant Dugdale. Stricklen along with some fellow travelers collected Soviet advertising ephemera, labels, packaging and graphic material, which Stricklen later organized into an exhibition for her colleagues at VanSant Dugdale. Striklen's exhibition, titled "Madison Avenue ... U.S.S.R.," framed Soviet advertising designs as decades behind their American counterparts due to the lack of private commercial competition in a state-run economy. The exhibition received some local and national press.

Acquisition information:
The Jane Stricklen collection of Russian packaging was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Marc Selvaggio Books Ephemera in 2023.
Processing information:

Processed by Robin Klaus, January 2024.

Accessions described in this collection guide: 2023-0127

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Jane Stricklen collection of Russian packaging, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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