Time inc. Cigarette Sample Mailing to Colleges, 1951

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Summary

Creator:
Time, Inc. and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
News magazine first published in 1923 in New York, N.Y. Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.1 Linear Feet
Language:
Materials in English
Collection ID:
RL.11581

Background

Scope and content:

Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

News magazine first published in 1923 in New York, N.Y.

Acquisition information:
The Time inc. Cigarette Sample Mailing to Colleges was received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2015.
Processing information:

Processed by Richard Collier, Jan. 2018

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising
Advertising, Direct-mail
Advertising, Direct marketing
Advertising -- Cigarettes
Advertising, Magazine -- United States
Smoking -- In adolescence
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
American Tobacco Company

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Time inc. Cigarette Sample Mailing to Colleges, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1c962