Bud Titsworth Commercials, 1968-1991 and undated

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Summary

Creator:
Titsworth, C. Dayton (Charles Dayton)
Abstract:
C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3 Linear Feet
19 Items
Language:
Material in English
Collection ID:
RL.01299

Background

Scope and content:

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

Biographical / historical:
Chronology List
Date Event
?
Born Charles Dayton Titsworth, Greenwich, Conn.
1965
BA, Syracuse University
1965-1968
Marketing and Research Departments, Young & Rubicam
1968-1971
Account Executive, Ted Bates and Company
1971-circa 1986
Account Representative, later Account Manager, J. Walter Thompson Company; later Senior Vice President, Lord, Geller, Federico, Einstein, Inc.
Circa 1986-1996
Titsworth & Company
1996-
Director, Westport Consulting
Acquisition information:
The Bud Titsworth Commercials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2009.
Processing information:

Processed by Richard Collier, March 2011

Encoded by Richard Collier, March 2011

Accession 2009-0093 is described in this finding aid.

Arrangement:

Arranged by format, alphabetically therein.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Bud Titsworth Commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University