Search Results
Ente Turistico Alberghiero della Libia. Tourism Poster Contest Exhibit photograph, 1936 1 items
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Italian agency created in 1934 to promote tourism to Libya. Black and white photograph of entrants in a tourism poster design contest. Exhibit was held in the Concourse of the Grand Hotel in Tripoli. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Garrett Orr papers, circa 1873-1994, bulk 1890s-1914, 1935-1965 18.5 Linear Feet 11,000 Items
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The Garrett Orr Papers document the artistic output and personal files of advertising executive Garrett Orr. Although the collection spans the years circa 1873 to 1994, the bulk of the materials fall within two main periods: the 1890s to 1914, comprising a photographic collection of old poster images; and 1930 to 1965, which approximates the span of Orr's professional life. The collection includes the original drawings, water colors and paintings produced by Orr as designs for the outdoor advertising campaigns of a wide variety of products such as Gillette razors, Ipana toothpaste (Bristol-Myers), Lucky Strikes and Viceroy cigarettes (Brown & Williamson), Mazola corn oil (Corn Products Refining Company), Seagram beverages, Verney fabrics, and White Rose tea. Also included are folders of photographs, slides and negatives of Orr's advertising work for approximately 550 companies (with index). In addition, a collection of almost 200 large-format negatives and photographs document images of 19th- and early 20th-century posters for plays, musicals, minstrel shows, circuses, and hotels. A large set of clippings files contain published examples of the work of over 100 graphic artists and illustrators contemporary with Orr, including Floyd Davis, Ronald McLeod, George Petty, Howard Scott, Ben Stahl, Jon Whitcomb, and J. Walter Wilkinson. The collection is organized into five series--the General Files Series; the Artists and Illustrators Series; the Product Files Series; the Other Photographic Materials Series; and the Sketches Series. Large-format items from the Artists and Illustrators Series and Sketches Series have been relocated to Oversize Materials.
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Howard Scott papers, 1921-1984 and undated, bulk 1930s-1950s 4 Linear Feet 600 Items
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The Howard Scott Papers span the years 1921-1984, although the bulk of materials covers the period from the 1930s to the 1950s, documenting Scott's career in outdoor advertising as a billboard designer and graphic artist. The papers include correspondence (including two letters from Norman Rockwell), newspaper and magazine clippings, awards, and school yearbooks relating to Scott's personal and professional life, in addition to photographs, sketches, lithographs and reprints of outdoor advertising images for clients such as Amoco, Chesterfield (Liggett and Myers), Esso and Mobil oil products, DeSoto, Ford, and Nash automobiles, H.J. Heinz Co., Lever Brothers, Pabst and Schlitz beers, World War II-era programs such as the USO and Navy recruitment, and the 1939-1940 World's Fair. The collection is arranged into four series--the General Papers Series, the Photographs Series, the Graphic Design, Artwork and Sketches Series, and the Memorabilia Series.
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John E. Brennan Outdoor Advertising Survey Reports, 1947-1980 and undated 47 Linear Feet 79,491 Items
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The John E. Brennan Outdoor Advertising Survey Reports document the professional endeavors of outdoor advertising design researcher John E. (Jack) Brennan for the time period 1947 to 1980. His work primarily consisted of conducting market surveys on the effectiveness of billboard advertisement design and layout, and reporting his findings to subscribers to advance design efficiency for the industry. About 786 surveys cover 15,720 different advertisement designs posted on signs in major markets around the US. Forty-two different cities were covered in 27 states. His survey interviewers questioned participants on how well they remembered advertisements and product brand names. Brennan then analyzed the survey data to produce practical information for advertisers and advertising companies on improving advertisement copy, thereby increasing advertising efficiency and profits. His emphasis was on outdoor advertisement design and copy, not traffic or other outdoor industry factors. The collection is comprised mainly of paper files, most containing color photographs attached to the paper data reports or sleeved along side them. Other significant items include the Copy Clues reports which capitalize on the data Brennan compiled, suggesting outdoor advertisement (also known as poster) design improvements. Other supporting materials within the collection include survey methodology information, related writings, summary data files, and business correspondence. Even without the context of Brennan's survey forms and data, the collection is a sizable photo library of mid-20th century commercial art created for outdoor advertising. Additional description of the individual series presented below may be found within the container list.
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John Paver papers, 1920-1979, bulk 1938-1971 33.1 Linear Feet 16,105 Items
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The John Paver Papers span the years 1920 through 1979, with the bulk of the collection dating from 1938 through the year 1971. The collection documents Paver's career in the outdoor advertising industry, especially his years as president of the National Outdoor Advertising Bureau (NOAB), and his work writing a textbook on the outdoor advertising medium. Series include the Biographical Files Series; Writings and Speeches Series; NOAB Files Series; Subject Files Series; Personal Files Series; Miscellaneous Files Series; Photographs, Negatives, and Slides Series; and Oversize Materials. Researchers interested in the following subjects may find this collection especially helpful: management in the advertising industry, more specifically the outdoor advertising industry; the outdoor medium itself; and traffic and advertising. Common formats in the collection include paper files such as correspondence, meeting minutes, writings, memoranda, printed materials; and photographic prints and negatives. The Resource for Outdoor Advertising Descriptions (ROAD) database, which holds searchable information about the images in this and other outdoor advertising collections will be available in early 2003.
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Outdoor Advertising Association of America Poster Designs, circa 1930-1940s and undated 3 Linear Feet 729 Items
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The Outdoor Advertising Association of America Poster Designs are comprised of black and white poster designs (for billboard or other transit advertising), some printed on cards and some photographed and mounted in volumes, that document the advertising design holdings of several outdoor advertising companies from 1934 through the 1940s and possibly later. The majority of the designs in the collection are stock posters in preliminary sketch form with simple lines, but the collection also includes finished designs with brief information on exhibition and award status. Stock designs were created without actual brand names so more than one advertiser could use them by simply inserting their own brand name or product into the ad. The designs include work created or acquired by the Donaldson Lithographing Co., Foster and Kleiser, General Outdoor Advertising Co., and the AD-VER-TIS-ER, Inc.
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Outdoor Advertising Association of America Slide Library, 1891-2000 and undated 51.0 Linear Feet
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The Outdoor Advertising Association of America Slide Library spans the years 1891 through the 2000s, with the bulk of the collection originating in the 1950s and later. The collection documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns from several other continents. The Slide Library is a large collection, almost entirely comprised of slides of billboards, exhibiting a grand range of graphic artistry, advertising campaigns, and marketing strategies. A smaller group of images supports the ad collection with views of artwork, billboard construction and other related images. In addition to over 62,000 slides, there are a few early glass slides, as well as transparencies, a small number of paper files, and six audiocassettes accompanying slide presentations. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions to determine the best poster designs. The OAAA currently sponsors the OBIE Awards, which were preceded by awards programs under various names and sponsorships starting in the early 1930s. The award is modeled after the ancient Egyptian obelisk, considered by many the earliest form of outdoor advertising. Indeed much of the collection can be seen as evidence of this awards program although only the Award Nominees Series contains slides labeled as such. Other slides probably were transferred to OAAA when companies cleaned out their back files, though the precise sources of many items are unknown. The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Researchers interested in the following subjects may find the Outdoor Advertising Association of America Slide Library especially helpful: the outdoor advertising medium itself, advertising awards, advertising design, billboard construction, and commercial art, as well as the many outdoor advertising companies, advertisers, and advertising campaigns represented.
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Strobridge Lithographing Company Advertisements, 1910-1954 and undated 9 Linear Feet 7166 Items
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Lithography company founded in Cincinnati, Ohio, in about 1847. The Strobridge Lithographing Company Advertisements span the years 1910 through 1954, documenting much of the company's printed poster advertising work from that era. All images are black and white. The core of the collection, the Image Files Series, consists of around 1000 8x10 photographs ("A" images) of advertising designs, and a similar number of smaller printed cards (approx. 5x7 to 5x8, "B" images) of outdoor advertisement designs. The images are accompanied by three different Access Files to be used to browse the collection. These files are in the form of image photocopies ( "job tickets" ) and catalog cards. Most images are of poster (billboard or transit card) designs, but there are also some photographs of tabletop display advertising, window cards and other point-of-purchase displays. The collection documents advertising during a time when transportation was changing in America, and the automobile was gaining in popularity. Billboards began to replace smaller posters, accommodating a more mobile public. It was then that Strobridge turned from its emphasis on circus and theater posters (not represented in the collection) to billboard ads for mass-produced products. Many different products are featured, but perhaps the two most prominent and well-represented campaigns are those for Camel cigarettes and Palmolive soaps. The images form a valuable reference collection of advertising designs, relevant for researchers from a variety of disciplines including commercial artwork, advertising history and design, and popular culture. The collection documents outdoor advertising design during the first part of the twentieth century for what were mostly national brands. Numerous examples are from the era of hand-drawn and painted designs, often signed by artists including Norman Rockwell, Howard Scott, and Dr. Seuss (see his designs for the product Flit). Rarely, an artist is listed on the back of the image. Later designs from the 1940s and 1950s include photographic images, often peppered with celebrity likenesses including John Wayne, Maureen O'Hara, and Charlton Heston. Many of the celebrity advertisements promoted tobacco products. Some designs are clearly war-era, such as advertisements depicting a 1943 female factory worker, or one from Schlitz (1942) mentioning war bonds.
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