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The War Effort Mobilization Campaigns Poster Collection spans the years 1942-1945 and contains miniature reproductions of billboards designed by the War Advertising Council that advertise various government campaigns during World War II. A broad range of campaigns are represented in this collection, including war bonds, civilian employment, women’s Naval Reserve (WAVES) service, food rationing, civil defense, and fire prevention. Campaigns were approved by various government agencies. The Treasury Department is the most heavily represented agency in this collection, but other agencies such as the Office of Civilian Defense, the War Food Administration, the War Manpower (or Man Power) Commission, the National Housing Administration, and the Office of War Information are also included. Most of the posters are in full color and feature images depicting scenes involving military activity, civilian and family life, women’s war contributions, and patriotic symbolism. Many of the posters come with attached promotional literature or form part of "sales kits" designed to encourage businesses to purchase and sponsor a billboard to promote war effort campaigns in their community.