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Contains correspondence, reports, clippings, artwork, storyboards, print advertisements and other printed materials for Bates' clients from 1969 to 2002. Major clients represented in this series include Brown & Williamson (Kool, Lucky Strike cigarettes), Burroughs-Wellcome (Zovirax), Carter-Wallace (Arrid, Pearl Drops toothpaste, Trojan condoms), Hyundai America, Joint Recruiting Advertising Program (JRAP), Miller Brewing Co., Paddington Corporation (Bailey's Irish Cream, J&B whiskey), Peace Corps, Pfizer (Visine), the U.S. Navy, and Warner-Lambert. The extent of materials varies among the clients. In some cases, the series includes only artwork related to advertising campaigns, proof sheets of print advertisements, or correspondence. Holdings are more extensive for other clients, and includes broadcast placement schedules, account expenditure audits, and market research studies. Print advertising for many of these clients have been maintained separately in bound volumes and may be found in the Print Books Series . The series begins with a "general files" section that includes materials relevant to overall client relations and an archived, numbered set of dismantled storyboards for numerous clients. Thereafter, the series is arranged alphabetically by client name.

Consists of reports, news clippings, and some advertisements pertaining to particular JWT clients. The folders also include the Review Board records from 1970 for many of the individual clients in this series. Those for various clients from 1966 are filed in the Subject Files Series. The series is arranged alphabetically by client.

This series consists of reports, memoranda, scripts, storyboards, collateral literature, rough drafts, notes, and photographs related to the creative development of advertising campaigns. An Information Folder found at the beginning of the series contains biographical information on Hatcher and his personal notes of his thoughts and experiences with serveral client's accounts on which he worked.

Series consists of clipped newspaper and newsprint comic strips collected by the Murrays and bundled by title and date. Items have been filed as best as possible in loose chronological order, arranged alphabetically by title of the comic strip.

The majority of this series consists of newspaper clippings originally collected by C.C. Spaulding, Asa Spaulding, and other unknown figures. Only a small amount of original newspapers and magazine pages remain in the series; nearly all of the clippings are photocopies of the original article. Many of the clippings relate to the civil rights movement, post-dating C.C. Spaulding's life, suggesting that they were acquired by other people associated with NC Mutual in the mid-twentieth century. Topics include the desegregation/integration of schools and public spaces; racial violence, lawsuits, and protests accompanying the civil rights movement; African American education, colleges, and businesses; politics; issues relating to the Cold War; insurance companies and governance; and other miscellaneous files on various public figures and events. NC Mutual coverage and publicity represents another significant component of the series, along with a large amount of clippings documenting C.C. Spaulding's speeches, appearances, and work with NC Mutual. The bulk of the clippings date from the 1940s through the 1960s.