Campbell-Ewald Company, Detroit, 1957-1967 and undated

Scope and content:

Arranged alphabetically by major subject categories that correspond to Jones's work as Creative Director and Executive Vice-President. Major accounts include Chevrolet, General Motors, Florida Citrus Commission, and other new business prospects. Many of the files pertain to the operation and reorganization of the Creative Department as well as the management of the agency, when Jones served on the Executive Committee. Several Chevrolet film commercials won awards at notable advertising competitions. The papers also reflect Jones's focus on professional development -- coordinating seminars within the agency, writing articles, and presenting workshops with state, regional, and national advertising organizations. One effort resulted in the "Creativity" film, later renamed the "Horse and the Fiddle." Another, "Whatever Happened to Mrs. Momiyama," related the role of advertising in a free economy and the resurgence of the Japanese economy after WWII. Both a filmstrip and a film version were distributed by the American Association of Advertising Agencies (AAAA) to high schools and colleges. See also the Audiovisual Materials Series.

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