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Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The Consumer Reports Archive was first established in 1972 as the Center for the Study of Consumer Movements. Collection includes correspondence, forms, photographs, policy and procedure statements and other printed materials that pertain to the operation support activities of the Consumer Union Archives. Included are files relating to archival administration and records management for the organization, reference requests and reference files relating to exhibit planning, Consumers Union and consumer movement history, and photocopied materials for individual research requests on various subjects. Organization resources include staff biographies; collection finding aids, indexes, and inventories; card and microfiche files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Evaporated Milk Association, organized by manufacturers in 1923, issued free publications promoting the use of evaporated milk throughout the United States. This collection consists of publications with recipes, scientific studies, and stories encouraging the consumption of canned evaporated milk. These pamphlets and booklets were donated to Duke University Libraries in the 1930s by the Evaporated Milk Association. Collection also includes engineering documents about the design of evaporated milk facilities.

The School of Law dates its origins as far back as 1850. The school experienced many organizational changes and several temporary closures in its early years before re-establishing itself as the School of Law in 1904. This collection includes papers of deans of the law school in 1930 and continuing forward. Also included are materials related to the law school's publications, the Duke Bar Association, legal research centers, the law library, Richard Nixon's time as a student at the law school and general administrative files dating back to 1914.

Terry Sanford was a politician and President of Duke University from 1970 to 1985. He was Governor of North Carolina from 1961-1965, a United States Senator from 1986-1992, and campaigned for the Democratic Party nomination for President in 1972 and 1976. The Records and Papers of Terry Sanford include administrative records, personal papers, manuscripts, photographs, sound and video records, and other materials gathered by Terry Sanford during his careers as a politician and the President and President Emeritus of Duke University.

Direct marketing and advertising executive based primarily in Chicago, Ill. Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Poet and editor. The John Hall Wheelock collection forms the only substantial group of American literary authors' letters included in the Jay B. Hubbell Center for American Literary Historiography at Duke. Hubbell was a longtime friend and admirer of Wheelock; the two corresponded for many years. When Hubbell donated his Wheelock materials to the Center, he suggested that associated collections be acquired, which initiated a decade-long effort to collect and preserve Wheelock's correspondence. Collectively the collections document, chiefly through correspondence, the developments in Wheelock's life and career. Belknap's papers reflect Wheelock's view of one of his cousins. Clemente's papers include a videotape of Wheelock reading his poetry. The Diana Chang, Michel Farano, Elwood Holstein, Leighton Rollins, and Carolyn Tyson materials suggest Wheelock's gratitude towards his admirers and support of younger poets; those of Elwood Holstein include Holstein's autobiographical sketch and account of his correspondence with Wheelock. Kenworthy's papers reflect not only her admiration of the poet and his response, they document Wheelock's increasing concern about his health. Stoddard's papers reflect her close friendship with Wheelock during his final years and their mutual encouragement. Most of the collections include Wheelock's handwritten copies and draft versions of his poems. Hubbell's admiration for Wheelock is suggested in letters from Hubbell to Vince Clemente and Elwood Holstein.

Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection primarily comprises New York psychiatrist Percy E. Ryberg's personal family correspondence (in particular with his wife, Barbara), diaries, and other personal papers, some of which speak to Ryberg's youth in Argentina. Professional correspondence, articles, and other items document his career and interests in sexual and mental health, substance abuse treatments, identity, spiritual and astrological aspects of medicine, and other topics, and the publication of his book, Health, Sex, and Birth Control . Also includes biographical and genealogical information; Ryberg's 1944 court martial and later notes about appealing it; photographs and photograph albums; and glass plate negatives. Acquired by the History of Medicine Collections at Duke University.

Marc Nerlove (born 1933) is Distinguished University Professor Emeritus in Agricultural and Resource Economics at the University of Maryland. This collection primarily documents his professional life through his correspondence, writings, research, and professional and faculty activities. It was acquired as part of Economists' Papers Archive.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.