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Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Thurman Pierce was an executive with JWT who served in a number of positions relating to market research and media.

Roy Radner (1927-2022) was the Leonard N. Stern Professor of Business, Emeritus at New York University. This collection documents his professional life through his correspondence, writings, research, and teaching. It was acquired as part of the Economists' Papers Archive.

The Alliance for Audited Media (AAM) is a research firm that provides data services to the advertising and publishing industries. It is headquartered in Arlington Heights, Ill. The collection consists of over 500 16mm microfilm reels of archived printed reports produced by the AAM for subscribing newspapers and publications distributed primarily in the United States and Canada. The reports depict circulation data in a variety of contexts, including coupon distribution, geographical penetration, interactive media, market coverage, trends, and Zip Code analyses. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The audiovisual materials collection consists of non-print materials in a variety of formats: audio cassettes and tape reels; film; optical disks; phonograph disks; videocassettes and video reels. Materials document a range of activities at Consumer Reports, including: Consumer Reports' radio and television productions; footage of product testing; appearances of Consumer Reports personnel on news programs; mentions of Consumer Reports in the media; press releases and other publicity; recordings of staff and Board meetings and staff speeches; and taped testimonies. The collection also contains some microfilmed documents and digitized elements of Consumer Reports' publications. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Martin Shubik (1926-2018) was the Seymour H. Knox Professor Emeritus of Mathematical Institutional Economics at Yale University. This collection primarily documents his professional life through his correspondence, writings, research, and professional and faculty activities. It forms part of the Economists' Papers Archive.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection spans the years 1995-2005 and contains primarily proofs of print advertising campaigns, along with some tear sheets and printouts of PDF files. Some brochures, printed materials and direct mailing items are also present in the collection. Companies represented include American Gas Association, American Physical Therapy Association, Barclays, Bell Atlantic, CITCO, Dassault, Dow Jones, Johns Manville, Maserati, Morgan Stanley and United Technologies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The Consumer-Farmer Milk Cooperative was a dairy cooperative serving the New York City area, established in 1937 and operated until 1971. The Consumer-Farmer Milk Cooperative records include clippings, correspondence, facility documents, financial and tax reports, meeting minutes, newsletters, pamphlets and flyers, photographs, sales and distribution records and other printed materials that document the operation of the cooperative and its relations with government agencies, labor unions, supplier dairies and creameries and other associated organizations. Topics discussed in the records include community health, consumer education and protection, government regulation, housing settlements, milk grading and pricing, and milk depots for supply and distribution. Organizations represented include Associated Dairies (now ASDA), Belle Mead Creamery, Cooperative League (now the Twentieth Century Fund), Dairy Farmers Union, Farmers' Educational and Cooperative Union (later the National Farmers Union), Milk Consumers Protective Committee, Rutland Railroad, Sunnyside Consumers Cooperative, the Teamsters Union, and the United States Department of Agriculture. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of photography created by Celeste and Reggie Hodges while living in Sembehu and Shenge, Sierra Leone, as Peace Corps volunteers in the 1960s and 1970s. Formats include negatives, prints, slides, and digital scans; all image titles and subjects have been applied by the Hodges. Images depict village life, social and religious customs, agriculture and fishing practices, medical care and treatment, textiles and art, schooling and children's life, and portraits of people. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture.