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McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Master of Fine Arts in Experimental and Documentary Art degree program at Duke University has been awarded since 2013. Collection houses MFA/EDA theses submitted by graduates of the program, in the form of typescripts; handmade books; digital video and audio, three-dimensional artwork; photobooks; photographic prints; digital still images; and film of multi-media performances. Subjects range widely and include: U.S. and Southern cultures; world cultures; street photography; childhood; environmental narratives and documentaries; city and rural communities; themes of social justice, memory, and identity; women and spirituality; and abstract constructs. Other places documented include China, Poland, Vietnam, and the Middle East. Acquired as part of the Archive of Documentary Arts at Duke University.

Marc Nerlove (born 1933) is Distinguished University Professor Emeritus in Agricultural and Resource Economics at the University of Maryland. This collection primarily documents his professional life through his correspondence, writings, research, and professional and faculty activities. It was acquired as part of Economists' Papers Archive.

Thomas M. Gallie served as Professor of Mathematics and Director of the Computer Science Program at Duke University, and as leader of Triangle Universities Computation Center and the N.C. Educational Computing Services initiatives. The Gallie papers include correspondence, memoranda, reports, clippings, financial records, and grant proposals. Major subjects include the Duke University Department of Mathematics, the Department of Computer Science, N.C. Educational Computing Services, Triangle Universities Computation Center, computing at Duke University, computing in medical services, and computerized phonetic transcriptions. Materials range in date from 1955-1972.

Edgar Tristram Thompson taught Sociology at Duke University from 1937 until his retirement in 1970. The papers include correspondence with Herbert Blumer, Charles Ellwood, Eric Hoffer, Everett Hughes, and Howard Jensen; teaching materials from undergraduate and graduate courses in race relations, religion, and social anthropology; lecture notes from Thompson's mentor and sociology instructor Robert E. Park; research on plantations in Hawaii and in Africa as the Hugh le May Fellow at Rhodes University; development and operations of a Black Studies program and Center for Southern Studies at Duke University; short papers discussing race relations at Duke University and racial identity; autobiographical histories of Thompson's students; manuscripts for many books on race relations; records of participation in Alpha Kappa Delta and American Sociological Association conferences; a campus-wide graffiti survey; and addresses to the Mayor's Committee on Interracial Affairs of Durham. English.

The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional organization throughout the modern history of the outdoor advertising industry in the U.S. The collection also includes materials pertaining to the OAAA's predecessor organizations such as the Poster Advertising Association, Associated Bill Posters, the Painted Outdoor Advertising Association, and the International Bill Poster's Association of North America. There is some information on the outdoor industry abroad as well; Canada and the England/U.K. are more fully addressed than other countries. Materials include a wide variety of media and formats, and include correspondence, directories, published materials (such as technical and periodic reports, newsletters and bylaws), membership records, texts of speeches, articles and clippings, minutes of association meetings, and industry publications such as the long-running serial The Poster.