The William Volker Fund was as a charitable foundation that promoted free-market and liberatarian economics. This collection documents the activities of the organization through their publications, administrative files, and files on the National Book Foundation. It forms part of the Economists' Papers Archive.
The William Volker Fund operated from 1932-1965 as a charitable foundation promoting free-market The William Volker Fund was as a charitable foundation that promoted free-market and liberatarian The William Volker Fund was as a charitable foundation that promoted free-market and liberatarian
Abstract Or Scope
The William Volker Fund was as a charitable foundation that promoted free-market and liberatarian economics. This collection documents the activities of the organization through their publications, administrative files, and files on the National Book Foundation. It forms part of the Economists' Papers Archive.
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The Research Department was responsible for undertaking market research projects and disseminating research information, primarily for JWT's New York Office. The Research Department Records contain market research reports and other studies conducted for JWT. Includes some reports outsourced to a research firm, ASI Market Research, Inc. Research reports include television commercial studies; consumer opinion polls; product-specific studies; and market demographic reports including small town/rural markets; newspaper and magazine circulation; and African American consumer behavior. Clients represented include Chesebrough-Pond's, Coca-Cola, Kodak, Ford, Kellogg's, Kraft, and Rustenburg Platinum Mines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Marketing research -- United States , and the Oversize Materials Series . The Account Files Series contains market research reports and other studies conducted for specific JWT clients. The Reports Series contains reports and market
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The Research Department was responsible for undertaking market research projects and disseminating research information, primarily for JWT's New York Office. The Research Department Records contain market research reports and other studies conducted for JWT. Includes some reports outsourced to a research firm, ASI Market Research, Inc. Research reports include television commercial studies; consumer opinion polls; product-specific studies; and market demographic reports including small town/rural markets; newspaper and magazine circulation; and African American consumer behavior. Clients represented include Chesebrough-Pond's, Coca-Cola, Kodak, Ford, Kellogg's, Kraft, and Rustenburg Platinum Mines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional organization throughout the modern history of the outdoor advertising industry in the U.S. The collection also includes materials pertaining to the OAAA's predecessor organizations such as the Poster Advertising Association, Associated Bill Posters, the Painted Outdoor Advertising Association, and the International Bill Poster's Association of North America. There is some information on the outdoor industry abroad as well; Canada and the England/U.K. are more fully addressed than other countries. Materials include a wide variety of media and formats, and include correspondence, directories, published materials (such as technical and periodic reports, newsletters and bylaws), membership records, texts of speeches, articles and clippings, minutes of association meetings, and industry publications such as the long-running serial The Poster.
784 Linear Feet ((approximately 336,000 items))5.1 Gigabytes
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Bates Worldwide advertising agency (Bates) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century. The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.
Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Media critic, feminist author and documentary filmmaker based in Massachusetts. Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The London Office first opened in 1899. Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
A non-profit organization, located in Durham, N.C., founded in 1977 for the purpose of providing support for women in ministry, persons of faith working for justice in the South, and religious organizations that address women's needs. The records are relevant to the study of the relationships among religion, politics, and society, particularly how women in ministry have confronted a number of social issues facing the South. Information pertaining to the Equal Rights Amendment, sexism, economic justice and poverty, gays and lesbians in the Church, feminism, abortion, racism, and rural ministry is included. Also includes materials on retreats and conferences, some organized by the Resource Center, which focused on many of the issues above and other concerns, including gender and language, spirituality, medical care, housing and homelessness, women in ministry, and women in the workplace.
544.7 Linear Feet (232 boxes and one oversize folder.)
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Leonard Silk (1918-1995) was a columnist and editorial writer on economics for The New York Times and Business Week. This collection primarily documents his professional life through his correspondence, writings, research, and teaching. It forms part of the Economists' Papers Archive.