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Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March 0.1 Linear Feet

Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March
Market surveys -- Nigeria
Marketing -- Nigeria
Collection comprises a 69-page report on "the potential which Nigeria offers for consumption of medicinal and pharmaceutical products" (Foreword) that Clarence L. Holte prepared for John Bowles, President of Rexall Drug & Chemical Co. Topics addressed include location, geographic divisions, climate, population, age, occupations, literacy, ethnic groups, income, consumer and government expenditures, distribution of companies by taxable profits, health and health facilities, government revenue and expenditures, balance of trade, political parties, transportation, telecommunications, periodicals, and cinemas. Includes an appendix, maps, and tables.
  1. David M. Rubenstein Rare Book & Manuscript Library

Consumer Reports. Marketing and Circulation records, 1936-2007 18.0 Linear Feet

Consumer Reports. Marketing and Circulation records, 1936-2007
Advertising, Direct marketing
Direct marketing -- United States
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936 as Consumers Union. Marketing and Circulation records include budget reports, clippings, correspondence, mailings, planning and research reports and other printed materials that document Consumers Union's efforts to promote its publications primarily through direct-to-consumer advertising, subscription, and subscription renewal campaigns. Correspondents include Consumers Union executives such as Colston Warne, Jonathan Leff, Sidney Shainwald, and Walker Sandbach; as well as consultants, periodical distribution firms, and subscription service providers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Marketing Vertical Files, 1946-1999 36 Linear Feet 21,000 Items

J. Walter Thompson Company. Marketing Vertical Files, 1946-1999
Marketing research -- United States
Collection consists of subject files on a wide range of marketing topics used as reference by J

Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

Zanol Products Company sales and marketing materials, 1924-1931 1.0 Linear Feet

Zanol Products Company sales and marketing materials, 1924-1931
Advertising, Direct marketing -- United States -- History
Barry Silverstein Collection of Direct Marketing Materials;
Zanol Products Company was a direct-to-consumer firm selling a wide range of products through a network of sales agents. Its headquarters were in Cincinnati, Ohio. Collection consists of catalogs, brochures, direct mail solicitations and newsletters that advertise Zanol's product line as well as career opportunities as a sales agent for Zanol products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

Bill Communications Sales and Marketing Management Vertical Files, 1960-1994 11 Linear Feet 7,700 Items

Bill Communications Sales and Marketing Management Vertical Files, 1960-1994
Marketing research -- United States
J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records
Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade journals. The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

African American history marketing and promotional posters, 1967-1984 and undated 1.0 Linear Feet

African American history marketing and promotional posters, 1967-1984 and undated
& Marketing History.
& Marketing History.
Consists of approximately 50 posters the bulk of which consist of corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Participating companies include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. Also included in the collection are a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

John W. Hartman Center advertising and marketing vertical file, 1840, 1955-1999 1.0 Linear Feet

John W. Hartman Center advertising and marketing vertical file, 1840, 1955-1999
J. Walter Thompson Company. Marketing vertical file;
The advertising and marketing vertical file is an artificial collection consisting of reprints
The advertising and marketing vertical file is an artificial collection consisting of reprints, research reports, clippings and other printed material organized by subject. Main topics include advertising media (newspaper, magazine, outdoor, radio); demographic surveys; and industry reports on various products, services and trading stamps. Companies represented include Coca-Cola, Hershey, and Sperry & Hutchinson. Collection also contains a photocopy of a brochure from Bromo-Seltzer (Emerson Drug) that includes sheet music to J.P. Knight's "Rock'd in the Cradle of the Deep." Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

McGraw-Hill Marketing Information Center Vertical File, 1948-1991 121.5 Linear Feet About 72,900 Items

McGraw-Hill Marketing Information Center Vertical File, 1948-1991
Marketing -- History
Marketing research
The McGraw-Hill Marketing Information Center was established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. This large vertical file, developed by the McGraw-Hill Marketing Information Center, spans the years 1948 through 1991 and contains published articles, books, research studies, speech transcripts, and other materials on the subjects of marketing, sales, advertising, and corporate operations.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and undated 1.8 Linear Feet 1125 Items

J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and
Marketing -- United States -- History -- Databases
Information storage and retrieval systems -- Marketing

The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or "Advertising Key Information Tracking System." Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

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