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David M. Rubenstein Rare Book & Manuscript Library

Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March

0.1 Linear Feet
Collection comprises a 69-page report on "the potential which Nigeria offers for consumption of medicinal and pharmaceutical products" (Foreword) that Clarence L. Holte prepared for John Bowles, President of Rexall Drug & Chemical Co. Topics addressed include location, geographic divisions, climate, population, age, occupations, literacy, ethnic groups, income, consumer and government expenditures, distribution of companies by taxable profits, health and health facilities, government revenue and expenditures, balance of trade, political parties, transportation, telecommunications, periodicals, and cinemas. Includes an appendix, maps, and tables.
2 results in this collection

Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March 0.1 Linear Feet

Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March
Market surveys -- Nigeria
Marketing -- Nigeria
Collection comprises a 69-page report on "the potential which Nigeria offers for consumption of medicinal and pharmaceutical products" (Foreword) that Clarence L. Holte prepared for John Bowles, President of Rexall Drug & Chemical Co. Topics addressed include location, geographic divisions, climate, population, age, occupations, literacy, ethnic groups, income, consumer and government expenditures, distribution of companies by taxable profits, health and health facilities, government revenue and expenditures, balance of trade, political parties, transportation, telecommunications, periodicals, and cinemas. Includes an appendix, maps, and tables.

    Market study Folder 1

    Market study
    Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March
      David M. Rubenstein Rare Book & Manuscript Library

      Consumer Reports. Marketing and Circulation records, 1936-2007

      18.0 Linear Feet
      Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936 as Consumers Union. Marketing and Circulation records include budget reports, clippings, correspondence, mailings, planning and research reports and other printed materials that document Consumers Union's efforts to promote its publications primarily through direct-to-consumer advertising, subscription, and subscription renewal campaigns. Correspondents include Consumers Union executives such as Colston Warne, Jonathan Leff, Sidney Shainwald, and Walker Sandbach; as well as consultants, periodical distribution firms, and subscription service providers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
      Top 3 results in this collection — view all 297

      Consumer Reports. Marketing and Circulation records, 1936-2007 18.0 Linear Feet

      Consumer Reports. Marketing and Circulation records, 1936-2007
      Advertising, Direct marketing
      Direct marketing -- United States
      Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936 as Consumers Union. Marketing and Circulation records include budget reports, clippings, correspondence, mailings, planning and research reports and other printed materials that document Consumers Union's efforts to promote its publications primarily through direct-to-consumer advertising, subscription, and subscription renewal campaigns. Correspondents include Consumers Union executives such as Colston Warne, Jonathan Leff, Sidney Shainwald, and Walker Sandbach; as well as consultants, periodical distribution firms, and subscription service providers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
        David M. Rubenstein Rare Book & Manuscript Library

        J. Walter Thompson Company. Marketing Vertical Files, 1946-1999

        36 Linear Feet 21,000 Items

        Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

        Top 3 results in this collection — view all 322

        J. Walter Thompson Company. Marketing Vertical Files, 1946-1999 36 Linear Feet 21,000 Items

        J. Walter Thompson Company. Marketing Vertical Files, 1946-1999
        Marketing research -- United States
        Collection consists of subject files on a wide range of marketing topics used as reference by J

        Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

          David M. Rubenstein Rare Book & Manuscript Library

          Zanol Products Company sales and marketing materials, 1924-1931

          1.0 Linear Feet
          Zanol Products Company was a direct-to-consumer firm selling a wide range of products through a network of sales agents. Its headquarters were in Cincinnati, Ohio. Collection consists of catalogs, brochures, direct mail solicitations and newsletters that advertise Zanol's product line as well as career opportunities as a sales agent for Zanol products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
          Top 3 results in this collection — view all 5

          Zanol Products Company sales and marketing materials, 1924-1931 1.0 Linear Feet

          Zanol Products Company sales and marketing materials, 1924-1931
          Advertising, Direct marketing -- United States -- History
          Barry Silverstein Collection of Direct Marketing Materials;
          Zanol Products Company was a direct-to-consumer firm selling a wide range of products through a network of sales agents. Its headquarters were in Cincinnati, Ohio. Collection consists of catalogs, brochures, direct mail solicitations and newsletters that advertise Zanol's product line as well as career opportunities as a sales agent for Zanol products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

            Catalog, 1931 Box 1

            Zanol Products Company sales and marketing materials, 1924-1931
              David M. Rubenstein Rare Book & Manuscript Library

              Bill Communications Sales and Marketing Management Vertical Files, 1960-1994

              11 Linear Feet 7,700 Items
              Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade journals. The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
              Top 3 results in this collection — view all 147

              Bill Communications Sales and Marketing Management Vertical Files, 1960-1994 11 Linear Feet 7,700 Items

              Bill Communications Sales and Marketing Management Vertical Files, 1960-1994
              Marketing research -- United States
              J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records
              Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade journals. The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

                Youth market, 1974-1993 4 folders Box 18

                Youth market, 1974-1993
                Bill Communications Sales and Marketing Management Vertical Files, 1960-1994
                [Contains book Young Adults: Distilled Spirits Study 1975, and studies on the college market.]

                [Contains book "Young Adults: Distilled Spirits Study 1975," and studies on the college market.]

                1. Bill Communications Vertical Files, 1960-1994
                David M. Rubenstein Rare Book & Manuscript Library

                Barry Silverstein Collection of Direct Marketing Materials, 1871-1965 and undated

                6.0 Linear Feet
                Direct marketing executive who worked at Xerox and Epsilon before founding Directech I eMerge in 1983.
                Top 3 results in this collection — view all 120

                Barry Silverstein Collection of Direct Marketing Materials, 1871-1965 and undated 6.0 Linear Feet

                Barry Silverstein Collection of Direct Marketing Materials, 1871-1965 and undated
                Direct marketing
                Advertising, Direct marketing
                Direct marketing executive who worked at Xerox and Epsilon before founding Directech I eMerge in 1983.

                  Clippings File, 1871-1965

                  Barry Silverstein Collection of Direct Marketing Materials, 1871-1965 and undated
                    David M. Rubenstein Rare Book & Manuscript Library

                    African American history marketing and promotional posters, 1967-1984 and undated

                    1.0 Linear Feet
                    Consists of approximately 50 posters the bulk of which consist of corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Participating companies include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. Also included in the collection are a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.
                    Top 3 results in this collection — view all 16

                    African American history marketing and promotional posters, 1967-1984 and undated 1.0 Linear Feet

                    African American history marketing and promotional posters, 1967-1984 and undated
                    & Marketing History.
                    & Marketing History.
                    Consists of approximately 50 posters the bulk of which consist of corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Participating companies include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. Also included in the collection are a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.

                      Emergency Relief Fund, Undated Box 1

                      African American history marketing and promotional posters, 1967-1984 and undated
                        David M. Rubenstein Rare Book & Manuscript Library

                        John W. Hartman Center advertising and marketing vertical file, 1840, 1955-1999

                        1.0 Linear Feet
                        The advertising and marketing vertical file is an artificial collection consisting of reprints, research reports, clippings and other printed material organized by subject. Main topics include advertising media (newspaper, magazine, outdoor, radio); demographic surveys; and industry reports on various products, services and trading stamps. Companies represented include Coca-Cola, Hershey, and Sperry & Hutchinson. Collection also contains a photocopy of a brochure from Bromo-Seltzer (Emerson Drug) that includes sheet music to J.P. Knight's "Rock'd in the Cradle of the Deep." Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
                        Top 3 results in this collection — view all 32

                        John W. Hartman Center advertising and marketing vertical file, 1840, 1955-1999 1.0 Linear Feet

                        John W. Hartman Center advertising and marketing vertical file, 1840, 1955-1999
                        J. Walter Thompson Company. Marketing vertical file;
                        The advertising and marketing vertical file is an artificial collection consisting of reprints
                        The advertising and marketing vertical file is an artificial collection consisting of reprints, research reports, clippings and other printed material organized by subject. Main topics include advertising media (newspaper, magazine, outdoor, radio); demographic surveys; and industry reports on various products, services and trading stamps. Companies represented include Coca-Cola, Hershey, and Sperry & Hutchinson. Collection also contains a photocopy of a brochure from Bromo-Seltzer (Emerson Drug) that includes sheet music to J.P. Knight's "Rock'd in the Cradle of the Deep." Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

                          Advertising, 1955-1999

                          John W. Hartman Center advertising and marketing vertical file, 1840, 1955-1999
                            David M. Rubenstein Rare Book & Manuscript Library

                            McGraw-Hill Marketing Information Center Vertical File, 1948-1991

                            121.5 Linear Feet About 72,900 Items
                            The McGraw-Hill Marketing Information Center was established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. This large vertical file, developed by the McGraw-Hill Marketing Information Center, spans the years 1948 through 1991 and contains published articles, books, research studies, speech transcripts, and other materials on the subjects of marketing, sales, advertising, and corporate operations.
                            Top 3 results in this collection — view all 1383

                            McGraw-Hill Marketing Information Center Vertical File, 1948-1991 121.5 Linear Feet About 72,900 Items

                            McGraw-Hill Marketing Information Center Vertical File, 1948-1991
                            Marketing -- History
                            Marketing research
                            The McGraw-Hill Marketing Information Center was established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. This large vertical file, developed by the McGraw-Hill Marketing Information Center, spans the years 1948 through 1991 and contains published articles, books, research studies, speech transcripts, and other materials on the subjects of marketing, sales, advertising, and corporate operations.

                              40:1-5 Market Research Management

                              40:1-5 Market Research Management
                              McGraw-Hill Marketing Information Center Vertical File, 1948-1991
                              Marketing Series (MKT)

                              See also: MKT 50, MARKETING RESEARCH, all subsections; MKT 40:3, Marketing/Communications Careers, Education, Recruitment, Training and Development, miscellaneous subsections; MKT 40:2, Marketing Department Organization, miscellaneous subsections

                              1. Marketing Series (MKT)
                              2. MKT 40. MARKETING/COMMUNICATIONS ADMINISTRATION
                              3. MKT 40:1 Marketing Functions
                              David M. Rubenstein Rare Book & Manuscript Library

                              J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and undated

                              1.8 Linear Feet 1125 Items

                              The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or "Advertising Key Information Tracking System." Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

                              Top 3 results in this collection — view all 48

                              J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and undated 1.8 Linear Feet 1125 Items

                              J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and
                              Marketing -- United States -- History -- Databases
                              Information storage and retrieval systems -- Marketing

                              The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or "Advertising Key Information Tracking System." Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

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